Mathew Pilkington - Activision/Blizzard

I have chosen to follow Activision/Blizzard as my media company because I am extremely interested in video games and they have some of the most popular gaming series on the market. They revolutionized the music/rhythm genre with games like Guitar Hero and DJ Hero, and they showed that video games can compete with other media, as Call of Duty: Modern Warfare 2 became the most profitable entertainment launch in history. The game alone has generated $1 billion in sales since its launch. After buying Blizzard, they are also in control of World of Warcraft, the most popular MMO in the world, with over 11 million players in the US alone. Their future looks bright.