- The company should be listed in one of the major U.S. markets (e.g., Dow Jones, Nasdaq, S&P).
- You should look at the parent company level (Viacom, not MTV; Belo, not WFAA-TV).
- Check out two good resources for finding media companies. Advertising Age lists the nation's 100 largest media companies, and Columbia Journalism Review has a "Who Owns What" feature that details many media companies' holdings.
2. Select your company and post your choice to the blog by Jan. 22.
- Only one person in the class may hold any given company. Check the blog to make sure no one else has your first choice.
- Along with the name of the company, include a brief (few sentences) rationale for your selection. For example, perhaps you're a fan of one or more of the company's holdings, you think the company will grow in the next few months, or you would like to work for the company some day.
I'm calling Time Warner for its connections with the Warner Bros studios, New Line, HBO, and Turner Classic Movies. Also, Time Warner's library of MGM, RKO and pre-1950's movies.
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ReplyDeleteI am having difficulty becoming a contributor to the blog. Until I get this problem fixed, I would like to do Cumulus Broadcasting as my company.
ReplyDeleteI enjoy talking about radio and TV. I discuss radio online with some of the professionals in the industry. Some of the stations owned by Cumulus have adopted the new HD Radio technology. I really wonder if spending the money on that technology helps the company or hurts the company. I would love to compare a company that has adopted HD Radio on some of its stations verses a company that hasn't and compare the results.
I chose gamestop. It is a huge and dominant company in the gaming industry.
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